Château de Goulaine, a super museum on LU !!

We went on our little overnight road warrior trip in the Loire Nantaise. My son grab a brochure from the last place we were, Vignobles Marchais (see post), and saw a castle knowing that I loveeee Castles!!! So it was close by and we headed for it. I am updating the post but also splitting it into the castle part and the LU museum part, This is a wonderful Chateau de Goulaine. Of course, heard about it, and even passed by it several times but as I have said before, so much to see and it seems time and money is never enough. My belle France is amazing and each day it grows on you. Let me tell you here about the Lu museum; hope you enjoy it as I.

The Château de Goulaine is located in the town of Haute-Goulaine in the immediate vicinity of the marshes of Goulaine, in the department 44 Loire-Atlantique and in the region of Pays de la Loire. Not to repeat on the castle post any further will give you the info on the LU museum on this post only. The castle , its wines and rental property is not all you have here, You have a wonderful museum of LU ,the famous French biscuit company!!


From 1846 created by Jean-Romain Lefévre and Pauline-Isabelle Utile: so the LU in the last names.   Actually started the cookies in 1848. After WWII the son made a turn to the USA and was inspired by the taste and manufactured of cookies there something he used to continue excellence on the LU. Actress Sarah Bernhardt said “I find nothing better than a little LU… oh if two little LU.” You can see the post on LU former factory in Nantes !



Since 1999, the Château de Goulaine welcomes in its former stables, the artistic and advertising collection of the famous brand of biscuits Nantes LU. In these 500 m2, more than 600 objects of furniture of the old shop on Rue Boileau in Nantes, is presented with rare objects, such as advertisements or the original painting of the little schoolboy dating from 1897. You can also discover the very interesting history of the creation of this entity of Nantes The museum is house in the former 18C stables of the Château de Goulaine.


Some amenities of modern nature indeed very nice.  It has a nice tearoom, shop and sale of wines from the collection “Marquis de Goulaine”. As well as biscuits and accessories of LU . Located at the entrance, the boutique and the tearoom are available free of charge on the castle’s opening hours. Free Parking without street crossing at 100 meters from the entrance of the castle. There is a back section by the gardens where they rent rooms for part of the year.




We love these cookies/biscuits so this part of the visit was the most pleasant perhaps, A must for the whole family. And last as usually bad news are, not to do so on top, a really sad disclaimer news for all and especially for us. Mondelez International, current owner of the famous LU biscuit brand and its artistic heritage, has decided to withdraw its collection from the castle at the end of the 2019 season. The 2019 season will therefore be the last opportunity for visitors to enjoy the LU museum at the Château de Goulaine!!! It was Danone then owner of LU who opened the museum in 1999. As of today, no news on what would be of the collection of over 600 items!

One reason, I did the post apart from the castle. This section here will be in our memories forever and again so sad to tell you this news. We were there last in 2018  ,and it was a soothing trip for us after the passing of my dear late wife Martine. We continue to purchase and consume the LU products in our home.

Some webpages to help you plan your museum part are:

The official Château de Goulaine on the history of the LU museum and the sad news

The official story of LU official history of the brand:

So there you have it folks, another jewel in the Loire in France , and only a couple hours from me. The Château de Goulaine is a must to visit ! Enjoy it as much as we do.

And remember, happy travels, good health, and many cheers to all!!!

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